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Campus “Vibe” vs. Academics: Why College Selection Takes the Whole Family

Submitted by Jill Yoshikawa, Ed M, Partner of Creative Marbles Consultancy on May 10th, 2012

College students aren’t just gaining an education and future career training, they’re moving to a new community.  Parents often express concerns to Creative Marbles that their student is paying more attention to “atmosphere” or “how s/he feels on campus”–not “what do I want to study.”  These differences in perspective can create conflict, and also are reasons why college selection is an on-going discussion.   In the end, both parents and students are working to find the greatest value in a college experience.

Many universities have their own YouTube Channel to preview videos about both academics and the community a student is joining.

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