B.A. in Common Sense

“Common sense can be uncommon.”–Art Baird Every parent knows with certainty their kid is smart.  As Montaigne said, “Everyman has within himself the entire human condition.”  Yet, what does smart mean?  How smart is smart? Is our current generation of budding adults–actually legally an adult–but mere months away from teenager-dome, lacking common sense?  Have we,…

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How Common is the Common Application Essay?

In this podcast, Art Baird and Jill Yoshikawa, our company’s educational experts, generously share their 10-years of experience to help students write competitive college admissions essays within the context of the Common Application.  They define an effective outline for drafting this complex autobiography. For more helpful information, please also read: Storytelling Season is Around the…

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When a Letter of Recommendation Isn’t Just a Letter of Recommendation

Now, that school’s back in session (or about to be back in session), and the excitement of choosing colleges for application can be wearing thin (given that everyone who discovers or knows you’re a senior is asking where you’re applying), so what’s next?  Well, parents, since about July have been asking us about letters of…

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“Why Do You Want to Go To College?” Has New Meaning

“How do employers look at college names?”  is a typical question parents ask us, when trying to narrow their senior’s choices for application.   Two meanings emerge from this question: What’s the value of a college degree? How, if at all, is value different for different colleges? The value in college question will be answered differently…

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Guilt? I Didn’t See that On My College Bill

Without understanding the value of a college degree, students can sense, what they often term, “guilt.”  They may not confidently understand why their families, and increasingly themselves (in the form of student loans), are paying the thousands of dollars (and rising each year) that a college degree costs. Listen to the following podcast, featuring Julie…

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College Tuition: Is a Private University Always More Expensive than Public?

According to the Wall Street Journal and the College Board, public university tuition is rising faster than private universities around the nation.  “In-state residents at four-year public schools, tuition and fees are up 25.1% from the 2008-09 academic year; over the same time period, tuition and fees at private universities rose 13.2%.”  While public universities…

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