From Sticker Shock to Strategy: What IS the Value of a College Degree?

When parents first read the price tag of college, many are typically anxious. But beyond the sticker shock is a deeper consideration: What is being paid for?

Although seemingly a trick question, consider the invitation to reflect, individually, between parents, or as a family to define value for a student’s future. Families make a significant financial and personal investment long before the first college tuition payments, preparing to be admitted and eventually afford a college education. 

Thus, the value of such investment is not only measured by price or prestige—but alignment with a student’s goals and a family’s values. Are families shopping for a bargain or investing for future prosperity, or a little of both?

Here’s some questions to consider and possibly revisit over a series of conversations: 

  1. What’s the primary purpose of attending college?

    Seeking job training or certification for a specific career? Or is college time for maturing and self-discovery? Or does a student seek a space to investigate and question ideas, also known as “research”? 

Or some combination of “all of the above”?

  1. Where do you see your student thriving?

    Does a student learn best when in smaller communities, discussing ideas during class or large lectures? Academically, does your student seek to explore a variety of topics or specialize in a single subject?
  1. How much are you willing to pay?

    How can value in a college education align with the price that’s affordable? 

When exploring the questions, which includes during the intensive self-reflection of writing autobiographical college essays, families make not only more confident financial choices—but wiser life decisions.

Thus, in choosing a college, wisdom—not fear—can be the compass.


Creative Marbles’ consultants advise families in making smart, strategic education choices. By sharing thoughtful insight and experienced moderation, we help reduce the risks of costly missteps in a student’s academic journey. Let’s talk about how we can help.

Tagged , , , , , , , ,

About Jill Yoshikawa, Ed M, Partner of Creative Marbles Consultancy

Jill Yoshikawa, EdM, Harvard ’99, a seasoned, 25 year educator and consultant, is meticulous in helping clients navigate all aspects of the educational experience, no matter the level of complexity. She combines educational theory with experience to advise families, schools and educators. A UCSD and Harvard graduate, as well as a former high school teacher, Jill works tirelessly to help her clients succeed.
View all posts by Jill Yoshikawa, Ed M, Partner of Creative Marbles Consultancy →